Who we are

Dyeing you unique!

Coco Chanel said, “In order to be irreplaceable, one must always be different.” But sometimes, being different feels a lot like being alone. With apparel that’s uniquely you, you can be different and ‘dyenomite’ - both at the same time! (See what we did there?)

In an effort to make you feel unique and special, we bring a lot of fresh approach to the technique. We borrow from nature and get inspired by art - be it abstract expressionists like Pollock or the dark mythical forest of Baba Yaga. We mix that with grunge, and voilà - you have tie-dyes that’s nothing like traditional or what you’ve seen before!

Each piece is individually hand-dyed by Masha - the creator of Masha Apparel and the driving force behind each and every dye that’s so unique! She doesn’t follow rules well, so many of the dyes are her impromptu creations - AKA results of the ‘oops moments’. But as Ms. Frizzle always said, “Take chances, make mistakes, and get messy” - so she did!

Because we care about size inclusivity, all our ladies collection come in sizes up to 3XL and all of our tees, hoodies, and crewnecks are unisex! And because we put a lot of emphasis on sustainability, our ladies collection is manufactured locally in Toronto, Canada using only ethical labor as well as friendlier fabrics such as organic cotton.

So go ahead and get yourself a tee or two - they’re so cloud-soft and cozy, you won’t wanna take them off!